Organizational behavior ob is defined as the systematic study and application of knowledge about how individuals and groups act within the organizations where they work as you will see throughout this book definitions are important they are important because they tell us what something is as well as what it is not. Organizational behavior definition importance nature model organizational behavior ob is the study of human behavior in organizational settings the interface between human behavior and the organization and the organization itself organizational behavior researchers study the behavior of individuals primarily in their organizational roles. Organizational behavior is the study of the behavioral dynamics of individuals and groups in organizational settings including corporate offices to meet their short and long term goals business leaders need to understand what motivates their employees and how they interact with each other. To achieve a wide variety of goals organizational behavior is defined as the actions and attitudes of people in organizations the field of organizational behavior ob covers the body of knowledge derived from these actions and attitudes it can help managers understand the