Criminal Defense Law Firms have plenty on their plate. As many new criminal defense lawyers quickly discover, a Law Firm is a business like any others. As such, an attorney must not only care to his clients, but must also manage the daily operations of the business.
Various Elements of a Law Firm Business
As anyone in business will tell you, there are many functions of a business which demand attention. It matters not that you have a client, if there is a problem with the plumbing, it must be dealt with. There is trash pickup, cleaning, landscaping and exterior concerns, and more.
Aside from these fairly mundane responsibilities, there is a need to hire personnel. There is also a need to advertise and market the Law Firm. In most cases, Law Firms outsource many tasks in order to focus on what they do best.
However, one service most attorney’s know they need tends to be outsourced less. That is the creation and operation of a website. Why is this the case?
In some cases, a lawyer understands that a major part of running a website is writing. Most attorney’s received some form of Liberal Arts degree prior to Law School. So they know how to write. In other cases, the attorney just doesn’t know who to hire. This is largely because of the confusion which has entered the field of web development over the last decade.
Need to Outsource Your Legal Website? Who You Gonna Call?
When the movie Ghostbusters came out, their slogan was “Who you gonna call?” Made sense. They were marketing a new service, one which no one knew was even needed.
In a sense, the creation of websites that get results is the same. Sure, there are many “gurus” out there who claim expertise, but the content delivered fails to demonstrate this. Why?
Speaking only for Criminal Defense Law Firm websites, part of the reason lay in the writers. In most cases, such as with a few of the major legal services, the writing is delegated to people with no legal knowledge. In fact, there are numerous reasons why the content delivered fails the Criminal Defense Law Firm. Read about the 5 Biggest Mistakes Law Firm Websites make to learn more.
Too, some small Law Firms attempt to save money doing it themselves. But what many fail to understand is that writing for the web is not exactly the same as other forms of writing. There are key differences which will determine whether the site is a success or a failure.
There is a Solution. Outsource Law Firm Content to an Expert
By outsourcing your content to…
- an expert in content writing,
- to someone who understands and
- has a passion for law,
…any Criminal Defense Law Firm can enjoy the results promised when the World Wide Web first appeared. But how can an attorney know who to call? How can one know if the agency knows how to get results?
Back it up with a Guarantee.
Oakes Writing and Consulting is operated by C J Oakes, the developer of this site. If you found this site using the search engines, you already know that Mr. Oakes knows how to get content found.
More than this, however, Oakes Writing backs up all content with the best Guarantee in the industry–If the Criminal Defense Law Firm fails to get results within six months, the site will be worked on for another six months. If, after that time the results are not satisfactory, the Law Firm gets a complete refund. Simple.
How Can Oakes Writing Provide Such a Guarantee to Criminal Defense Law Firms?
Aside from having a degree in a justice-related field, C J Oakes has developed content for scores of websites. Knowing what works and what does not is the key. This is not dissimilar to how a good Criminal Defense Attorney knows what is in his clients best interest. Time and experience increase expertise.
This is the second time I have built this site. The previous site was CriminalJusticeLaw.us and for various reasons, I shut it down. Largely, this was one of several sites operated for a time as research into sound content marketing practices. Notice though, the stats from that previous site below…
Other sites operated failed to get results.
Using my own empirical studies, I determined why this was the case and further tested these hypotheses on this site. Notice the dip from December 2013 to February 2014. Part of this occurred as a result of natural cycles in reseach conducted by students of criminal justice.
However, there was another reason for the dip. Testing the idea that Google pays attention to frequency of updates to a site, no content was added starting November 1, 2013. Traffic dropped quickly. However, using the stats found on the Internet Archive for CriminalJusticeLaw.us, notice the following year…
Why the difference?
In looking at the above image which is a screenshot of the statistics found on the Wayback Machine (Internet Archive), CriminalJusticeLaw.us did not experience the same dip in traffic from 2014-2015 that it did from 2013-2014. Why?
The only thing done differently was that from 2014-15, content continued to be added on a regular basis. Thus, the search engines rewarded the site with more traffic during what is usually a slow time for sites catering to students.
However, notice too that although December 2014 was strong, January still dipped, followed by what appears to be a loss of traffic. In reality, there was more consistency in traffic and even though the site was hijacked in October 2015, overall 2015 had more traffic than 2014. (Note too the two spikes in 2016. The site was completely gone from my control at this point. That was activity by the hackers.)
I have since learned much from that event and during the time between, focussed on additional research.
What if, as a Criminal Defense Attorney Clients Could be Given a Guarantee of a Positive Outcome of their Case?
Naturally, it is simply not possible to guarantee that a criminal defense client will have a positive outcome. There are simply too many variables at play in some cases. This is especially so if the case goes to trial. But many attorney’s give their clients the assurance of a positive outcome and deliver.
This can be done because over time, the expertise needed to know when a case is easy to defend grows. With this expertise comes confidence in outcomes. The same can be said for writing content for the Internet, especially Criminal Defense Law Firms.
Writing content for Law Firm Websites is no different. Take a moment to review some of the pages on this site. Choose them at random and see if similarities exist.
A large part of the reason this site is growing rapidly and will continue to grow is that everything is developed correctly. All the elements are in place to grow traffic.
But I Like to Take Things a Step further and Prove What Can be Done
After spending 20 years in sales, I finally returned to school and completed my degree in Criminal Justice. I have always had a passion for law and justice, in particular criminal defense. Maybe in the next 20 years I will manage to get my Law Degree. For now, I do what I know best.
As a sales rep, I enjoyed more success than many of my contemporaries. This was largely because of an example I learned about early in my career. I cannot recall the name of the Ad Agency, but it was located in Chicago. The founder was a lady who believed that advertisers should get results first. At the time, this was revolutionary because in most cases, ad agencies would create ads and bill clients regardless of the outcome.
I did the same in sales. I guaranteed results or my clients received a full refund.
Criminal Justice and Law Content Guaranteed to Get Results
A large part of the reason I spent so much time researching content marketing and site development was that I wanted to offer the same guarantee.
I wanted to be able to tell my clients that I could write content for their Law Firm Websites and guarantee results. As far as I can tell, no other content marketing agency makes such a guarantee. Why not?
Because they don’t have to. It is the same as when that Ad Agency in Chicago introduced the idea that has since become the norm in that field.
However, in order to better prove what can be done for Criminal Defense Law Firm websites, I also decided to create some special pages. These are to be found in this section of CrimnalJusticeLaw.org.
On these pages, I recreate the kind of pages that I develop for many of my current clients. These are developed using a slightly standardized format. These are also developed to appeal to local searchers of information. Finally, these are developed such that readers will appreciate the expertise of my clients. That is, afterall, the purpose of a website–to position the site owner as an expert in his or her field.
All Websites Must Appeal to BOTH Humans and Non-Humans
In order to be a success, a website, whether for a Law Firm or any other, must appeal to two audiences. These are:
- Search Engine (non-human)
Our readers are human. If the written content on the website does not appeal, they will quickly hit the back button and leave. If they like the content, they will read more and other pages. Google tracks this engagement. It impacts whether…
…the search engines like the content. The key is writing so that both audiences like the content. It does not matter if the website is a Law Firm, Criminal Defense Law Firm, or any other. The specifics remain the same.
The Guarantee offered by Oakes Writing exists because it is possible. In fact, getting traffic to any website is more than possible, it is guaranteed, provided the right elements are present and the content is appealing.
Want more proof? Keep up with CriminalJusticeLaw.org on the Wayback Machine. It was added today, October 15, 2016. There, all the proof of concept needed will appear soon.
If you have all the proof you need and want to start getting results from your Criminal Defense Law Firm website, complete the following…